Your guide to becoming an explanation specialist. You've done the hard work. Your product or service works beautifully - but something is missing. People just don't see the big idea - and it's keeping you from being successful. Your idea has an explanation problem. The Art of Explanation is for busi[...]
Complete summary of Lee Lefever's book: "e;The Art of Explanation: Making Your Ideas, Products and Services Easier to Understand"e;.This summary of the ideas from Lee Lefever's book "e;The Art of Explanation"e; shows that the key to successfully selling products and services is ensur[...]